Frame Craft: Building a Photo-on-Wood E-Commerce Store for Canada

Frame Craft (framecraft.ca) turns customer photos into wall art printed directly on solid wood panels. When they came to us, the product was already exceptional — FSC-certified wood, archival pigment inks rated for a century of fade resistance, every panel hand-sealed and signed by the maker. What they needed was a storefront that could sell it. Our Canadian branch, EasyApp, took the project from design to launch.

THE PROBLEM TO SOLVE

Selling a made-to-order photo product online has a hard requirement most e-commerce templates can't meet: the buyer has to see their own photo on the product before paying. Add 29 panel sizes (10×10 cm up to 100×100 cm), per-size pricing, and cross-province shipping with duties, and an off-the-shelf store stops being an option.

WHAT WE BUILT

• A photo upload tool with crop and live preview, so buyers see exactly how their image lands on the panel before checkout
• A real-time size-and-price configurator across all 29 panel formats
• DDP (delivered-duty-paid) checkout that calculates duties up front, with free shipping over $130 across Canada
• A mobile-first storefront — most Frame Craft buyers arrive on a phone with a photo already in hand
• Product and review structured data tuned for Canadian search intent

THE RESULT

The store now carries the brand's quality signals end to end: transparent pricing with duties settled in the cart, and the 3-day production turnaround, 14–21 day delivery window, and 100-day happiness guarantee presented as first-class checkout messaging. With a 4.9/5 rating across 2,000+ verified reviews, the product earned its reputation — the site finally matches it.